CEIBS Knowledge

As the digital wave is sweeping across the world, companies find themselves at a crossroads for transformation. As Jeff Bezos has noted, during the digital transformation, companies need to focus on what is not going to change. It is user-centricity that will stay constant.
In the era of new retail, companies are facing the pressing demand for organizational change, which is no easy feat. According to the data from McKinsey, among all manner of organizational change projects, 75% have ended in failure, with many companies paying a heavy price. What impact will the new retail have on organizations? What hallmarks does a new retail organization bear? How can a leader lead his company through organizational change? Katherine Xin, Professor of Management at CEIBS, shares her point of view about these questions.

Alumni Stories

Wang Jubing (EMBA2018), founder and CEO of Yinong Technology, rarely makes public appearances. Although the rural service provider he founded was valued at US$200 million in 2015, Wang would rather devote his time to villages than promotional events or media exposure. In the past 11 years, he has visited over 1,200 villages in China, and he likes to go by his nickname: Village Mayor Wang.
In an exclusive interview with TheLINK, Lee Yanshu (Yan Lee), Chief Product Officer and Head of International Business at iClick Interactive Asia Limited, talks about the company’s growth — it’s been publicly listed on Nasdaq since 2017 — and the future of digital marketing in China. Lee is a CEIBS MBA 2007 alumnus. Back in 2013, he shared the story of his start-up, Buzzinate, then China’s largest information sharing service provider in terms of network coverage. A year later, the company was acquired by iClick, which not only maintained Buzzinate’s data-driven and analytic approach but also applied its methodology to multiple products and services. Today, iClick is arguably China’s largest independent online marketing technology platform that connects companies across the world with audiences in China. In this update on his career progress, Lee reveals the story of how the forward-looking company is blazing a trail in the field of digital marketing. He also shares his insights into the sector, which is so much a part of our daily lives.


China Europe International Business School (CEIBS) returned to the spectacular BMW Welt venue in Munich today for the latest instalment of the CEIBS Insights 5th Europe Forum 2019.
July 4, 2019. Shanghai – The “Clean Cow” project – a project which reduces methane production to fight global warming through the addition of special ingredients in cattle feed – is just one of the latest initiatives by the Netherlands-based life sciences and materials sciences company DSM aimed at making the world a better place.


As we enter the era of Globalisation 4.0, the world is undergoing great changes unseen in a century: the rise of emerging economies is redefining the existing global governance system and international order; a new technological revolution and sweeping industrial transformation are fostering fierce competition on a global scale; and new challenges are emerging in areas such as data security and privacy protection. Against this backdrop, a rising tide of anti-globalisation, trade protectionism and unilateralism is generating global political and economic uncertainty and instability.
You are invited to meet one-on-one with CEIBS Global EMBA admissions staff for a coffee chat in Changzhou on Friday, July 12, 2019.



Our Programmes


Differentiate yourself. Give yourself a GLOBAL EDGE. Give yourself the CHINA EDGE.

Join us on a journey that will transform who you are. Change the way you think, analyse, manage – and gain vital insight into the world's largest and most dynamic market. With our 18-month full-time, English language, MBA Programme based in Shanghai, you will be able to fast-forward your career like you could never have imagined.


China’s largest b-school alumni network (22,000+ grads, including more than 2,000 CEO-level leaders)

Are you an upper-level entrepreneur or executive who’s determined to further excel despite the uncertainties of this new era? Do you want to take your organisation to the next level by further developing your leadership qualities? Do you want to join the most powerful alumni network in China? CEIBS Executive MBA offers you world-class education with a unique vantage point of China’ s rapidly changing business and economic landscape.

Executive Education

Top-ranked open programmes in mainland China

No international business school knows China better, and no China-based school knows the world better. The CEIBS Executive Education offers companies our unique value proposition of unbeatable China knowledge matched with world-class business management learning. Our extensive Open Programmes and Company Specific Programmes have assisted more than 3,000 organisations and more than 100,000 executives in developing business leadership skills for today and the future.


Shanghai Jiaotong University-CEIBS PhD Programme

Over the last two decades, China Europe International Business School (CEIBS) has provided world-class business management education, grooming responsible leaders for China and the rest of the world. Building on the global recognition of its MBA, EMBA and Executive Education Programmes, CEIBS launched its four-year full-time PhD Programme in 2015. The degree will be awarded by Shanghai Jiaotong University.

Programmes in Africa

CEIBS launched its Africa Programme in 2008.

福彩快3开奖号码On the basis of our experience in China we are convinced that CEIBS can make a difference in other emerging economies as well. In economies such as in Africa, meeting organisational and societal challenges requires fresh thinking, new insights and creative foresight from executive leaders.


CEIBS launched the Entrepreneurship Platform (abbreviated as E-Platform), a high-quality integrated entrepreneurial innovation ecosystem comprising entrepreneurial education, incubation and investment, on October 24, 2015.
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